Magnus on Sponsorship is a newsletter that provides strategic intelligence for executives making high-stakes sponsorship decisions in sports.

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With more than 15 years in sports business specializing in sponsorships, I deliver the frameworks that curious leaders at major brands and rightsholders use to sharpen their commercial partnerships.

My newsletter provides strategic content an perspective from both sides of the table. Whether you’re buying sponsorships or selling rights, you’ll get a specialist’s perspective on how to maximize the partnership value.

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Magnus on Sponsorship is a newsletter that provides strategic intelligence for executives making high-stakes sponsorship decisions in sports.

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