Magnus on Sponsorship is a newsletter that provides strategic intelligence for executives making high-stakes sponsorship decisions in sports.
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Why subscribe?
With more than 15 years in sports business specializing in sponsorships, I deliver the frameworks that curious leaders at major brands and rightsholders use to sharpen their commercial partnerships.
My newsletter provides strategic content an perspective from both sides of the table. Whether you’re buying sponsorships or selling rights, you’ll get a specialist’s perspective on how to maximize the partnership value.
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Be a part of the community of decision-makers who rely on Magnus on Sponsorship to navigate the commercial landscape of sports.
If you want to help shape what’s next in sports sponsorship, you’re welcome to join!

